Business Life Insurance & Employee Benefits
Protecting Your Partners, Directors, and Key Employees
The technical discipline most brokers avoid — and often get wrong. We specialise in it.
This Is Not Personal Insurance With a Company Name Added
Business life insurance is one of the most technical, high-risk areas of financial planning — and when it is structured incorrectly, the consequences are financially devastating for businesses, partners, and families.
This is why many brokers avoid it altogether. And why those who attempt it often make critical mistakes.
When a Partner Dies — and Everything Unravels
Here is a scenario we see far too often:
A business partner passes away unexpectedly. The business must continue. Staff must be paid. Clients must be retained.
The deceased partner's spouse asks a simple question:
"What happens to our share of the business? We need income."
There is a buy-and-sell agreement in place. There is business life insurance. Then the problems surface.
The result? Forced borrowing. Asset sales. Litigation.
Or worse — the collapse of the business itself.
Not because insurance was missing.
But because it was structured incorrectly.
This Happens More Often Than Business Owners Realise
Business life insurance fails for predictable reasons:
When one of these fails, the outcome is not theoretical. It shows up in the estate of the deceased — where mistakes are slow, public, and irreversible.
Why Many Brokers Avoid Business Life Insurance
This work is not simple. It requires coordination between:
Mistakes cannot be "fixed later". Get it wrong and:
This is why most brokers stay in their comfort zone. We don't.
The Loan Account Risk Almost No One Discloses
One of the most dangerous blind spots in business planning is loan accounts. Many businesses have them. Few business owners talk about them. Most brokers never ask.
A Loan Account Can:
A Real Example
In one case, business life insurance paid out quickly — exactly as expected. But there was a large undisclosed loan account.
That loan account was claimed from the deceased estate and repaid to the company. The remaining insurance proceeds became tied up in the estate.
Nearly three years later, the widow is still without stable income.
A simple, correctly structured personal life policy — identified upfront — would have prevented this entirely.
The insurance was not "wrong". It was incomplete.
Why Independent Business Valuation Matters
Every business owner exits their business in one of only three ways:
All three require a credible valuation.
Most Business Owners Do Not Truly Know:
We Involve Specialist Legal and Technical Teams To:
We've found that owners are often more willing to disclose sensitive information — such as loan accounts, guarantees, or funding arrangements — to independent legal or underwriting teams than to a broker alone.
That independence protects everyone.
Insurance does not decide what happens on death or disability.
Contracts do. Insurance funds the agreement.
Contracts First. Insurance Funds the Agreement.
Before insurance is placed, agreements must clearly define:
If Agreements and Insurance Are Misaligned:
We work alongside legal professionals to ensure structure comes first — and insurance actually works when needed.
```Core Business Life Insurance Structures We Specialise In
Four critical structures. Each protecting a different part of your business.
Buy-and-Sell Agreements
Ensuring Surviving Partners Retain Control While Families Receive Fair Value
Ensures surviving partners retain control while families receive fair value — without litigation.
We Ensure:
Key Person Insurance
Protecting the Business From the Loss of Critical Individuals
Protects the business from the loss of critical individuals whose absence threatens revenue, operations, or funding.
Structured to Protect:
Contingent Liability Cover
Critical Where Directors Have Signed Personal Sureties
Critical where directors have signed personal sureties. Without it, the consequences are immediate and severe.
Without It:
Correct structure keeps the business operational.
Loan Account Insurance
Specialised Cover for One of the Most Overlooked Risks
Specialised Cover That Protects:
Employee Benefits — Protecting the People Behind the Business
A sustainable business also protects its employees.
We Structure:
These Benefits Improve:
Our Approach: Structure First, Products Second
We do not start with products. We start by:
Understanding the business and ownership structure
Reviewing agreements, valuations, and loan exposure
Identifying real risk events
Structuring ownership, beneficiaries, and premium payers correctly
Coordinating with legal, tax, and valuation specialists where required
The objective is simple:
Insurance that works when it matters.
Who This Service Is For
This is not generic insurance. It is designed for:
If your business fits this description, this conversation is essential.
Our Role
AS Brokers acts as your insurance architect — not a product salesperson.
We Manage:
So your business, your partners, and your family are protected — even when circumstances change.
```Most brokers avoid this work because it is technical.
That is exactly why specialists matter.
If your business has partners, shareholders, loan accounts, employees, or an eventual exit in mind — this is a conversation worth having.
Business insurance done properly is not an expense.
It is protection, continuity, and control.
Review Your Business Assurance & Contracts
If you're ready to ensure your business insurance actually works when it matters, the next step is a structured review.
We'll review your agreements, valuations, ownership structures, and insurance alignment — and show you exactly where the gaps are.
Fill Out The Form BelowReady to Protect Your Business Properly?
Business life insurance is technical. The stakes are high. If your structures haven't been reviewed, now is the time.
Albert Schuurman & Johnny Farinha
AS Brokers | FSP 17273
Independent Authorised Financial Service Provider
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